Grintafy, the largest football talent discovery platform in the Middle East, has announced a new strategic partnership with Sports Development Company (SDC), a leading integrated sports agency in Saudi Arabia. This collaboration aims to drive impactful sports marketing, sponsorship activation, and digital platform engagement to advance football talent development and community sports across the Kingdom.
The partnership framework outlines joint initiatives in attracting, securing, and managing sponsorships for both digital and on-ground Grintafy events, delivering unique experiential solutions for partner clubs, and launching grassroots programs that align with Saudi Arabia’s Vision 2030 ambitions.
Grintafy’s Managing Director, Eng. Hassan Alrefaei, expressed his pride in the partnership with the Sports Development Company (SDC). This partnership represents a strategic step to enhance players experience on our platform by offering innovative programs that combine technology with hands-on field experiences. At Grintafy, we are always committed to empowering players and delivering real value to the sports community, and this partnership opens new horizons to achieve that.
Mohammed Al-Qusairi, SDC’s official spokesperson, said, At SDC, our mission goes beyond sponsorships; we aim to build lasting partnerships that inspire, engage, and create meaningful impact. Our work with Grintafy reflects our commitment to nurturing both the sporting ecosystem and the communities it serves, paving the way for a brighter future for sports in Saudi Arabia."

About SDC: Sports Development Company (SDC), also known as Tatweer Sports, is a Saudi sports and entertainment company with more than 20 years of experience providing services across sports marketing, commercial partnerships, sports events, and media. SDC takes pride in delivering turnkey solutions that are engaging and create significant impact for clients, partners, and fans.
As the creators of DUNEUS™, our high-performance sportswear brand, we also design custom team kits, fan merchandise, and apparel that meet the highest standards. Inspired by Saudi Arabia’s Vision 2030, we are committed to growing the Kingdom’s sports sector, enhancing fan experiences, and supporting athletes at every level.
About Grintafy: Founded in 2019, Grintafy is the largest talent discovery platform in the Middle East region. The platform has registered over 2 million players, with nearly half a billion interactions on the app. More than 200,000 games and tryouts have been organized, and users have uploaded over 275,000 multimedia files with more than 260 million views. Players have submitted over 800,000 evaluations, posted more than 900,000 game requests, and exchanged over 25 million messages.
Grintafy is dedicated to identifying young talents and providing them with the opportunities, technology, and exposure necessary to showcase their skills and achieve their dreams. The platform has partnered with leading local and international clubs and federations to support its mission, including the Saudi Arabian Football Federation, Serie A, Al-Ittihad FC, Al-Ettifaq FC, West Ham United F.C, and other clubs across the Middle East and Europe.