Grintafy The Biggest Talent Discovery Platform in the Middle East Releases v2.0 after Reaching 2 Million Players To Enhance the User Experience

Saudi Arabia, Jeddah – 5 July 2024: Grintafy, the leading football talents discovery platform in the Middle East, has just released the v2.0 of its app after surpassing 2 million players to provide a new whole experience to players; with the introduction of G-Coins virtual currency, new AI algorithm to customize user experience, updated and enhanced payment options, and new clubs’ section. Commenting on the new version, Founder and CEO, Majdi AlLulu, Said: "Since the launch of Grintafy in 2019, we have faced many challenges, especially in the first two years. We made a major leap forward and believe we changed the rules of talent discovery in the region because our ambition is sky-high. The faith and trust that the 2 million players put in us was the cornerstone of our success".

AlLulu added: "Over 50,000 players took part in Grintafy auditions that were held in more than 50 clubs in 40 cities in the Middle East. We turned the dreams of 400 players into reality, and our players participated in matches in over 100 cities worldwide. We will continue the hard work to develop the best tools and services for our players and to bring new partnerships to the area". To enhance the payments and subscription experience, Grintafy with financial and technology entities developed a new tech link, making payment more seamless via app and credit cards.

Grintafy team also developed new features in line with their interest; including the G-Coin virtual currency in the app that allows players to collect and use in training and auditions, competition feature between players, advanced AI algorithms that understand users’ behavior allowing the app to provide them with customized experiences, and the clubs’ section. Previously, Grintafy partnered with football federations, organizations, clubs, and local and global academies. The partners include the Saudi Arabia Football Federation, the First Division League in Saudi Arabia, Al-Ittihad, West Ham, and Cadiz. These partnerships allowed hundreds of talents to participate in auditions in many countries.

Through its strategic partnerships with local and international federations and clubs like the Saudi Arabian Football Federation, West Ham United, Al-Ittihad Club, Cadiz FC, and others across MENA and Europe, Grintafy is dedicated to discovering young talents and providing them with opportunities, technologies, and exposure needed to make their dreams come true.